viernes, 24 de agosto de 2007

Si no leen sus e-mails, que los mande DiCaprio

¿Qué hacer cuando ya no leen nuestros e-mails?? El candidato estadounidense a Senador, parece haberse dado cuenta, que mejor que el mismo mande un mail, es que lo mande una personalidad como Leonardo DiCaprio.
Al parecer, John Kerry (al menos su equipo de asesores) han econtrado un novedoso medio de marketing directo aplicado a la política. Realmente no hay truco, ya que el texto supuestamente fue enviado con la autorización del protagonista de Titanic.
No tengo las tasas de respuesta, pero seguramente fue muy alta en comparación a cuando el mail lo envia el JK.

Our climate crisis demands action, and to get action we need awareness and activism -- so I'm really happy to see great work being done by people like Leonardo DiCaprio to help catalyze the grassroots movement. I'm pleased to give him the chance to tell you about this important new film--John Kerry
Hello Friend,I'd like to thank John Kerry for giving me this opportunity to tell you about something that's very important to me. I'm writing to tell you about my new environmental film, The 11th Hour. The film documents the environmental crises we face and the solutions we must begin to implement.Please click here to take a look at the trailer.With the help of over fifty of the world's most prominent thinkers and activists, including reformer Mikhail Gorbachev, physicist Stephen Hawking, and Nobel Prize winner Wangari Maathai, The 11th Hour documents the grave problems facing the planet's life systems. Global warming, deforestation, mass species extinction, and depletion of the oceans' habitats are all addressed.However, the most powerful element of The 11th Hour is not a portrait of a planet in crisis, but an offering of hope and solutions. The film ends with a call for restorative action through reshaping human activity.The 11th Hour opened on August 17th in New York and Los Angeles. On the 24th it opens in other cities, and in the following weeks across the country. It would be great if you could go see it and bring a friend.
You can go to our website to get more information on the movie and when it will play near you.We need the message of this movie to hit as far and wide as possible.The hope is us. Let's begin.
Thank you,Leonardo DiCaprio
John Kerry For U.S. Senate 129 Portland Street, Suite 500, Boston, MA 02114-2014 info@johnkerry.com
Paid For By John Kerry For U.S. Senate

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